You nailed it on this one Mack. I couldn’t agree more that fans, customers, clients, whomever want to go behind the curtain to see what is going on inside. What do people do as they stand at the cash register line…peak behind those magazine covers. They ‘real’-ly want to know.
Coming from a corporate perspective, this is a terrific opportunity for small and global businesses to showcase their people and respective skills in their home or satellite environments. It is like having a back stage pass for your Rockstar book tour…everyone wants in. It seems so simple yet implemented with rarity. Go figure.